SEO can be a complicated endeavor for many people. Even numerous so-called-experts can have a challenging time keeping a site at the top of the online search engine.
First … the online search engine are constantly changing their algorithms in an effort to bring you the most appropriate site listings for your search inquiry. Online search engine likewise alter their algorithms to remain ahead of the unethical companies that quickly discover ways to manipulate the search engine result.
As soon as the online search engine alter the method they list websites, there are deceitful individuals who go right to work aiming to find out ways to cheat the system.
These individuals are using what's called "Black Hat SEO" and if you are aiming to run a legitimate site, remain away from them at all expense! Sure your website will get a high listing rather rapidly using black hat methods, however as quickly as the online search engine determine what you're doing, they will likely prohibit your site from their listings altogether (permanently). And eventually, they will figure it out.
Second … There's a great deal of misnomers about exactly what's more crucial when it pertains to SEO. Some so called SEO masters will have you believe page rank is the most important thing when it pertains to online search engine listings. This is just not real.
Page rank (or Google PR) is one important element when it comes to ranking a website for the online search engine, but SERPs (or Search Engine Results Page) is exactly what actually counts.
" Page Rank" is Google's method of putting a number to the authority of a website. If they believe your website is necessary, they'll give you a greater PR.
It does not suggest the authority of your website will get you indexed for you main keywords.
There are thousands, possibly even millions, of sites that have a low page rank, but are listed on the first page of the significant search engines (consisting of Google), for some top keywords. By contrast, there are just as lots of high PR ranking websites, that are buried in "no mans land" when it pertains to the search engines (including Google).
The other significant search engines (Yahoo, MSN, Bing, and hundreds of smaller search engines) do not truly care about your "Google Page Rank" at all. They just care about offering their visitors appropriate search results.
Ask yourself this … would you rather have a low Google PR of 1 or 2, and be noted on the first page of the search results? Or would you rather have a high PR of 5 or 6, and be noted on the tenth page of the search results page, where nobody will ever discover you.? I believe the response is obvious.
Among the sites I constructed for my other online business, hasn't had a Google PR of more than 2 for the last 4 years (since it's been live on the internet). However it has been on the first page of ALL major search engines (for my main keywords) for 3 1/2 of those 4 years. I'll take the low PR and keep the high listing any day of the week.
Exactly what about this "Alexa Rank" I've become aware of?
Alexa rank is expected to be an indication of how much traffic a website gets. The lower the number … the more visitors a website is getting. If your Alexa rank is 50,000 it's supposed to mean (from the millions of websites on the internet) your site is the 50,000 th most popular site there is.
If your site has an Alexa rank of 2,000,000 then your website is just the 2,000,000 th most popular website on the web.
Here's the fact … Alexa ranking is Red Rain SEO NOT an acurate measure! It only registers sites that are checked out by individuals who have the Alexa toolbar installed in their internet browsers (mainly SEO companies and web designers) So it doesn't count real visitors to a website.
Here's a figure that showed this reality to me …
I presently have a lots websites I keep, and I regularly check the traffic stats on all them (like every excellent webmaster ought to).
Among my sites has an Alexa ranking of 171,246 (respectable … right?) Another has an Alexa rank of 4,276,996 (which is lousy) But inning accordance with my analyzing statistics (I cross reference Google Analytics with AWstats and a couple other programs, to get a more accurate statistic) The one with the much better Alexa rank is just getting around 40 to 50 visitors a day, however the one with the even worse Alexa rank is seeing over 400 visitors a day.
Exactly what does this tell us?
It tells us the one with the higher rank is being visited by a couple of individuals who have the Alexa toolbar installed (and the toolbar is sending out stats back to Alexa) But the website that's actually doing better is being visited by genuine people who do not find it essential to have Alexa monitor their searching routines.
A lot of SEO companies will use the Alexa rank to reveal their clients "evidence" that they're making their cash. (" see, your Alexa rank has increased … so keep paying me") However remember this … Alexa rank is NO indication of how well a site is actually doing!
So, what gets your site noted on the very first couple pages of the search engines? In a word … "Relevant Content" (O.K. in 2 words).
Online search engine are only interested in showing relevant search results for an individuals "keyword search inquiry". Browse engines make their cash by showing their advertisements to as lots of people as possible, and having as many individuals as possible clicking on those sponsored listings.
If their search engine result are worthless to their visitors, people will stop utilizing their search engines, and start utilizing a different online search engine. No visitors … no revenue for the search engine.
So while there are a variety of essential strategies you have to utilize for a greater search listing (back links, internal connecting, proper meta tags and keyword percentage, to name a few) Remember … relevant material is king! And as the search engines end up being more advanced, appropriate material on your site will only continue to become more crucial.
There are likewise lots of other factors that contribute in getting your site noted at the top of the online search engine. It takes consistent effort and continual learning how to stay up to date with the ever altering algorithms of the online search engine, and a quality SEO individual (or business) will continue to find out and keep up with the changes.
Keep in mind … there are no "secret" techniques for getting a high search engine listing. If you're talking with an SEO company, and they will not tell you their approaches for increasing your site's listing (because they state it's "exclusive information") then I advise right away discovering another person to talk with about your site's SEO.
A quality (and sincere) SEO business ought to have no problem telling you what techniques they will utilize to increase your site's exposure on the online search engine. So before you give anyone (or any company) your money, there are a few concerns you should inquire first …
9 Crucial questions to ask your SEO company BEFORE you employ them!
And yes, SEO is something you can successfully do yourself, however it does take a lot of effort and time, and most service owners have better things to invest their time on. That's why you employ an SEO business … to do the work for you. They provide a service, and you pay them for that service.