SEO can be a confusing endeavor for the majority of people. Even lots of so-called-experts can have a tough time keeping a website at the top of the search engines.
Initially … the search engines are continuously changing their algorithms in an effort to bring you the most pertinent website listings for your search query. Search engines also change their algorithms to remain ahead of the unethical business that quickly discover how to control the search results page.
As quickly as the online search engine change the way they list websites, there are unethical individuals who go right to work attempting to determine how to cheat the system.
These individuals are using what's known as "Black Hat SEO" and if you are attempting to run a genuine site, stay away from them at all expense! Sure your site will get a high listing rather quickly utilizing black hat methods, but as quickly as the search engines find out what you're doing, they will likely prohibit your website from their listings completely (permanently). And eventually, they will figure it out.
2nd … There's a great deal of misnomers about what's more vital when it comes to SEO. Some so called SEO experts will have you think page rank is the most crucial thing when it concerns browse engine listings. This is just Red Rain SEO not real.
Page rank (or Google PR) is one important element when it concerns ranking a site for the search engines, but SERPs (or Browse Engine Outcomes Page) is what really counts.
" Page Rank" is Google's method of putting a number to the authority of a site. If they think your website is essential, they'll give you a greater PR.
But it does not indicate the authority of your site will get you indexed for you primary keywords.
There are thousands, perhaps even millions, of websites that have a low page rank, however are listed on the first page of the significant search engines (including Google), for some top keywords. By contrast, there are just as many high PR ranking websites, that are buried in "no guys land" when it pertains to the online search engine (consisting of Google).
The other significant search engines (Yahoo, MSN, Bing, and hundreds of smaller search engines) don't actually care about your "Google Page Rank" at all. They only care about offering their visitors pertinent search engine result.
So ask yourself this … would you rather have a low Google PR of 1 or 2, and be listed on the first page of the search results? Or would you rather have a high PR of 5 or 6, and be listed on the tenth page of the search results page, where no one will ever discover you.? I think the response is obvious.
Among the websites I developed for my other online company, hasn't had a Google PR of more than 2 for the last 4 years (because it's been live on the internet). However it has actually been on the first page of ALL significant search engines (for my main keywords) for 3 1/2 of those 4 years. I'll take the low PR and keep the high listing any day of the week.
Exactly what about this "Alexa Rank" I've become aware of?
Alexa rank is supposed to be a sign of just how much traffic a website gets. The lower the number … the more visitors a website is getting. If your Alexa rank is 50,000 it's expected to mean (out of the millions of sites on the internet) your website is the 50,000 th most popular website there is.
If your site has an Alexa rank of 2,000,000 then your website is just the 2,000,000 th most popular website on the internet.
However here's the reality … Alexa ranking is NOT an acurate step! It just signs up sites that are checked out by people who have the Alexa toolbar set up in their browsers (mainly SEO business and web designers) So it does not count real visitors to a website.
Here's a statistic that proved this reality to me …
I currently have a dozen sites I maintain, and I frequently check the traffic statistics on all them (like every good web designer must).
Among my sites has an Alexa ranking of 171,246 (pretty good … right?) Another has an Alexa rank of 4,276,996 (which is poor) But inning accordance with my examining statistics (I cross reference Google Analytics with AWstats and a couple other programs, to obtain a more accurate fact) The one with the much better Alexa rank is only navigating 40 to 50 visitors a day, however the one with the worse Alexa rank is seeing over 400 visitors a day.
Exactly what does this inform us?
It tells us the one with the greater rank is being visited by a few individuals who have the Alexa toolbar installed (and the toolbar is sending stats back to Alexa) However the website that's in fact doing much better is being visited by real people who don't find it required to have Alexa monitor their browsing habits.
A great deal of SEO companies will utilize the Alexa rank to reveal their clients "proof" that they're earning their loan. (" see, your Alexa rank has increased … so keep paying me") But remember this … Alexa rank is NO sign of how well a website is actually doing!
So, what gets your site listed on the first couple pages of the online search engine? In a word … "Relevant Material" (O.K. in 2 words).
Online search engine are only worried about revealing pertinent search results for a persons "keyword search inquiry". Browse engines make their money by showing their ads to as lots of people as possible, and having as many individuals as possible clicking those sponsored listings.
If their search engine result are ineffective to their visitors, individuals will stop using their search engines, and begin using a different online search engine. No visitors … no revenue for the online search engine.
While there are a number of crucial techniques you require to use for a higher search listing (back links, internal connecting, appropriate meta tags and keyword portion, to name a few) Keep in mind … appropriate content is king! And as the search engines become more advanced, appropriate content on your website will just continue to end up being more essential.
There are also lots of other aspects that contribute in getting your website listed at the top of the search engines. It takes consistent effort and consistent discovering to stay up to date with the ever altering algorithms of the online search engine, and a quality SEO person (or company) will continue to discover and stay up to date with the modifications.
Keep in mind … there are no "secret" approaches for getting a high search engine listing. If you're talking with an SEO business, and they will not tell you their techniques for increasing your website's listing (since they say it's "exclusive info") then I recommend immediately discovering somebody else to talk with about your site's SEO.
A quality (and honest) SEO company ought to have no issue informing you exactly what approaches they will utilize to increase your site's exposure on the online search engine. So prior to you offer anybody (or any company) your loan, there are a couple of concerns you must ask first …
9 Crucial concerns to ask your SEO business PRIOR TO you hire them!
And yes, SEO is something you can effectively do yourself, but it does take a lot of effort and time, and the majority of entrepreneur have better things to spend their time on. That's why you hire an SEO company … to do the work for you. They provide a service, and you pay them for that service.