SEO can be a confusing endeavor for many people. Even many so-called-experts can have a hard time keeping a website at the top of the search engines.
… the search engines are constantly changing their algorithms in an effort to bring you the most relevant site listings for your search question. Browse engines also change their algorithms to remain ahead of the unethical companies that rapidly learn how to control the search results.
As quickly as the search engines change the method they note sites, there are unscrupulous individuals who go right to work attempting to figure out the best ways to cheat the system.
These individuals are using exactly what's referred to as "Black Hat SEO" and if you are attempting to run a legitimate website, remain away from them at all expense! Sure your website will get a high listing rather quickly using black hat techniques, but as quickly as the search engines determine what you're doing, they will likely ban your website from their listings completely (forever). And eventually, they will figure it out.
Second … There's a lot of misnomers about exactly what's more crucial when it comes to SEO. Some so called SEO gurus will have you believe page rank is the most important thing when it concerns browse engine listings. This is merely not true.
Page rank (or Google PR) is one essential element when it concerns ranking a website for the search engines, however SERPs (or Browse Engine Outcomes Page) is what actually counts.
" Page Rank" is Google's method of putting a number to the authority of a site. If they believe your website is essential, they'll offer you a greater PR.
It doesn't mean the authority of your website will get you indexed for you main keywords.
There are thousands, possibly even millions, of websites that have a low page rank, but are noted on the first page of the significant search engines (including Google), for some leading keywords. By contrast, there are just as many high PR ranking websites, that are buried in "no mans land" when it concerns the online search engine (including Google).
Likewise, the other significant search engines (Yahoo, MSN, Bing, and numerous smaller search engines) don't truly care about your "Google Page Rank" at all. They only care about offering their visitors appropriate search results.
Ask yourself this … would you rather have a low Google PR of 1 or 2, and be noted on the very first page of the search results? Or would you rather have a high PR of 5 or 6, and be noted on the tenth page of the search engine result, where nobody will ever discover you.? I believe the response is apparent.
Among the websites I developed for my other online service, hasn't had a Google PR of more than 2 for the last 4 years (because it's been live on the web). It has actually been on the first page of ALL major search engines (for my primary keywords) for 3 1/2 of those 4 years. I'll take the low PR and keep the high listing any day of the week.
What about this "Alexa Rank" I've become aware of?
Alexa rank is supposed to be an indicator of what does it cost? traffic a site gets. The lower the number … the more visitors a website is getting. If your Alexa rank is 50,000 it's supposed to mean (from the countless websites on the web) your website is the 50,000 th most popular website there is.
If your site has an Alexa rank of 2,000,000 then your website is only the 2,000,000 th most popular website on the web.
But here's the reality … Alexa ranking is NOT an acurate procedure! It just signs up websites that are checked out by people who have the Alexa toolbar installed in their browsers (primarily SEO companies and web developers) So it does not count real visitors to a site.
Here's a figure that proved this truth to me …
I currently have a dozen sites I keep, and I routinely inspect the traffic stats on all of them (like every good webmaster ought to).
Among my sites has an Alexa ranking of 171,246 (quite good … right?) Another has an Alexa rank of 4,276,996 (which is poor) However inning accordance with my examining stats (I cross reference Google Analytics with AWstats and a couple other programs, to get a more accurate fact) The one with the much better Alexa rank is only navigating 40 to 50 visitors a day, however the one with the even worse Alexa rank is seeing over 400 visitors a day.
Exactly what does this tell us?
It informs us the one with the higher rank is being visited by a couple of people who have the Alexa toolbar installed (and the toolbar is sending out stats back to Alexa) However the site that's in fact doing much better is being checked out by real people who do not find it necessary to have Alexa monitor their browsing habits.
A great deal of SEO companies will use the Alexa rank to show their clients "proof" that they're earning their cash. (" see, your Alexa rank has increased … so keep paying me") But remember this … Alexa rank is NO indication of how well a site is actually doing!
What gets your website noted on the very first couple pages of the search engines? In a word … "Relevant Material" (O.K. in 2 words).
Online search engine are just concerned with revealing appropriate search results page for an individuals "keyword search inquiry". Online search engine make their loan by showing their advertisements to as lots of individuals as possible, and having as lots of people as possible clicking those sponsored listings.
If their search results page are useless to their visitors, people will stop using their online search engine, and begin using a different online search engine. No visitors … no earnings for the search engine.
So while there are a variety of important methods you need to utilize Red Rain SEO for a higher search listing (back links, internal connecting, appropriate meta tags and keyword percentage, to call a few) Keep in mind … relevant content is king! And as the search engines end up being more advanced, appropriate content on your website will only continue to become more crucial.
There are likewise lots of other aspects that play a role in getting your site noted at the top of the search engines. It takes consistent effort and consistent discovering how to keep up with the ever altering algorithms of the search engines, and a quality SEO individual (or business) will continue to learn and keep up with the changes.
However remember … there are no "secret" methods for getting a high online search engine listing. If you're talking with an SEO company, and they won't tell you their approaches for increasing your site's listing (since they say it's "proprietary info") then I recommend right away finding someone else to talk with about your website's SEO.
A quality (and truthful) SEO business must have no problem telling you what techniques they will utilize to increase your website's exposure on the online search engine. Before you provide anybody (or any company) your money, there are a few questions you must ask them initially …
9 Important questions to concerns your SEO company BEFORE business prior to them!
And yes, SEO is something you can efficiently do yourself, but it does take a great deal of effort and time, and the majority of entrepreneur have much better things to invest their time on. That's why you employ an SEO company … to do the work for you. They offer a service, and you pay them for that service.